What is a Facebook Paid Campaign?
Say you have a business and want to attract more people to your website, the best thing to do is to create a Facebook campaign.
So, what exactly is a Facebook paid campaign?
Facebook paid campaigns are the ads on Facebook that are paid for by a business. The ads are in messages written in the business’ voice and are used to help reach more people. The campaigns are created with specific goals (advertising objectives). The ads are made within the campaign to reach the target audience.
How Facebook Ads Work
First, you create an ad. Once the ad is created, you are required to set a budget and bid for each click or thousand impressions that your ad will receive. Once the ad has gone live, Facebook users will then see it on their newsfeed or sidebar on Facebook.
What to check before advertising on Facebook
- Advertising policies
Facebook advertising policies provide guidelines on what ads are acceptable or unacceptable. The ads are reviewed based on these guidelines.
- Advertising objectives
You have to choose your advertising objectives. It is the first step when you are creating an ad. It can be to get more likes on your page, send more people to your website, etc.
- Ad format
Whenever you are advertising a product, you have to choose a format for your ad. Similarly, with Facebook ads, you need to select a format. All the ads have an image and text. Ensure that the design matches your ads.
- Audience
Who is your target audience? Who do you want to reach? Choose the audience that you want to reach with your ad. You can choose based on demographics or create a custom audience based on your clients.
- Placement
Choose how you want your ad to be. Facebook ads come in different ways. It can be videos, images or a carousel. The way to deliver your message depends on your advertising objectives. Images are the ads that contain a single picture, while carousel ads showcase up to ten images or videos in a single ad, each with its own link.
If you need any assistance in digital marketing, whether consulting, creating or converting, Anchor Digital is ready to help. Our services include web development, design, social media and much more. Visit our website for more details. Or contact us for more information about what we do.